In order to better provide you with our numerous services, we collect two types of information about our users: Personally Identifiable Information (PII) and Non-Personally Identifiable Information (Non-PII). PII refers to information that lets us know exactly who you are, e.g., your email address or first and last name, address. Non-PII refers to information that does not by itself identify a specific individual, e.g., your marketing preferences, what Internet browser you are using, or the web address that you just came from when you visited our Website. Our primary goal in collecting either your PII or Non-PII is to provide you with a smooth, efficient, and customized experience while using the Website and providing you our services.
We use your PII to provide our services to you and for no other purposes. Specifically, when you opt in to become a member to use our services, we collect and use your PII to: (i) set up your user account or (ii) respond to your inquiries or requests. We use Non-PII to: (a) compile aggregated demographic and statistical data about our Website usage; (b) better understand the preferences of our members and Website visitors and (c) conduct research and development for new products and services. We also use Non-PII in a general, aggregated form to help us enhance the smooth operation of the Website, improve our marketing and promotional efforts, statistically analyze the Website’s use, improve our service offerings, and customize the Website’s content, layout, and services.
Attn. Privacy Officer
The importance of security for all PII associated with our users is of utmost concern to us. We use a variety of security technologies and procedures to help protect your PII from unauthorized access, use, or disclosure. For example, all PII will be encrypted behind a Secure Sockets Layer and stored in the cloud. So, you can rest assured that your PII is secure, consistent with current industry standards.
Our Website is not directed to children. Nonetheless, if we inadvertently collect PII from children 13 years of age or under, their parents always may review, or request that we delete their child’s PII, or refuse to permit the further collection or use of it.